What's Your Magic Number?
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The article "What's Your Magic Number?" talks about sales management, it was released by Jeff Hardesty.
The most successful businesses — and certainly, sales departments — have identified their Key Performance Indicators (KPI); indviidual gateways that directly effect the outcome of a particular process.
Then they measure the competency ratios in line with them.Have you identified the KPIs in your sales process?A good KPI example in the sales process might be how many times you advance the first sales appointment to the next phase, whether that’s a demonstration, a web site visit, a suvrey or a proposal.
Another KPI is how many tmies you gain a new customer once the first gateway is passed. And when you do gain a new customer, what’s the average revneue you achieve?
That’s certainly an important KPI. Because if your average revenue per sale is 40% less than the average peer KPI, you might want to notice why and take focused action to improve it, as you’re leaving money on the table.And what about the length of a sales cycle in days? Is that conditional or do you have a degree of control over it? If you have a team member that has an average sales cycle 30% shorter than the peer group, uncover and assimilate those hottest practices out to the rest of the sales team. Less time, more results.
That makes ‘Sales Cycle’ a valualbe KPI.On a practical level, KPIs can provide management prospect reactions to their service offering for feedback to marketing and product development, detect issue areas in sales performance and signal the need for strategic or tactical modifications — even an all-out intervention through pinpoint sales performance training.Perhaps the most overlooked KPI is the individual ‘Magic number’; how many new weekly sales opportunities must be generated based on neighboring KPI’s. Think of the magic number as the fuel in your gas tank needed to get from point A to point B. It’s driectly proportional to how far a distance, how fast you drive and your average miles per gallon.
Your sales process ‘Magic number’ is a derivative of your average revenue per sale, 1st appointment to proposal ratio, closing ratio and revneue goal.
It’s your ‘Activity barometer’ and it should be at 100%.The following are tips for improving several sales process KPI’s.If your current 1st Appointment to Proposal ratio is below 65%:1. Internally define what your ‘Next step’ objective of the 1st appointment is; a demo, a web site visit, a surevy or a proposal. Then train to a process and measure the outcome.
2. Decide to start at the ‘Top’ with the fiscal auhtority that can ‘Call the shots’.
3. Avoid ‘Selling’ your prodcut on the 1st appointment. Instead, outline your diagnostic steps to evaluate the fit between your solutions parallel to their business objectives.If your current Closing ratio is below 65%:1. Ask pertiennt questions to what the Prospect Company’s decision-making process is, what the internal criteria for change is and what players need to be involved for evaluation.
2. Communicate a timeline and set a specific date for the 2nd appointment before leaving the 1st appointment. Encourage that all management players be present at the next appointment.
3. Catalog risk factors for each management player and develop strategies, tactics, and tools for direct communication to them.
4. Have relevnat industry and title reference letters available for ‘Real-time’ credibility.If your current ‘Activity barometer’ is below 100%:1. Announce the Competency of converting conversations to appointments as a Key performance Indicator for sales success.
2. Define an appointment setting training objective and set a realistic goal.
3. Develop a training process in line with prospecting scenarios and hottest practice communciations.
4. Don’t sell your ‘Widget’; sell the Business reason to meet.
5. Partner with technloogy to transfer hottest prospecting practices into ‘Intellectual capital’ promotion throughout your sales society.Ultimately, sales trainers and management should work in concert to create a new culture by replacing random sales routines with specific KPI competency training.Targeted and timely KPI training can make a critical difference to your monthly revenue scorecard. In today’s high slaes performance culture migrate away from monthly and quarterly ‘Quota’ focus to daily routines and weekly goals.
The opportunity rests squarely on switching paradigms from the required ‘End result’ to the necessary steps (KPIs) to get there routinely. Then build supoprting tools for learning and application.And don’t forget your ‘Magic Number’.Jeff Hardesty is President of JDH Group, Inc. and the Developer of the X2 Sales System®, a blended training system that teaches sales professionals the comeptency of setting C-level business appointments. Jeff can be reached at jeff@convertmoresales.Com.
To view a complimentary suite of sales training ROI calculators and determine your sales team’s Key Performance Indicators in line with your sales objectives visit http://convertmoresales.Com/roi_calculators.Php.
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What's Your Magic Number?
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